The Gerber baby has been a popular image since 1928. Gerber, on the other hand, has spokebabies, one of whom met the original!
Few people realize that the lovely Gerber baby is based on a real newborn girl from 1928. Ann Turner Cook is a 90-year-old woman whose name is Ann Turner Cook.
The sketch was made by artist Dorothy Hope Smith when Gerber was looking for a babyface to be the face of their campaign. Ann Turner Cook’s sketch was chosen, and the rest is history.
For 90 years, the “Gerber baby” has not changed, but that doesn’t mean Ann is the only spokesbaby for Gerber and their various products.
Starting in 2011, Gerber felt that it was time for a new angle to their campaign, and they sought to find more spokes babies, one for every year. The special element was that each year, Gerber diversifies their spokesbabies more and more, in an effort to demonstrate that the world stands to gain a lot more if people unite rather than stay divided.
Every baby is a Gerber baby, according to the company, and the latest Gerber baby happened to be Lucas Warren, a baby with Down syndrome.
When Ann learned that Lucas happened to be in the neighborhood, she invited him and his parents over for a visit and a delightful photo of them both.